RANGE ROVER VELAR EUROPE – INSPIRED
The task was to drive traffic to the Range Rover Velar circle by creating engaging content that would appeal to pan-European markets. The idea created by my team – I was the responsible Creative Director Europe – was to partner with designers from across Europe, to create a design object inspired by Velar. 255 images, 24 articles and 17 films have been created and were spread on Social Media channels and on the Velar circle.
Client: JLR Europe