JAGUAR XE EUROPE x Armin van Buuren
A European Social Activation campaign for the Jaguar XE with DJ Superstar Armin van Buuren. As Creative Director and Copywriter I created this campaign for Jaguar. A website, linked with a Facebook activating campaign, creating a so called circle, a platform to generate KPIs, pushed by Paid Social ads and linked to Spotify as well. The great final was a launch event at Ibiza with a private concert from Armin van Buuren. It was a very successful European Social Media Campaign for Jaguar, with 10 million views of the film and a reach of 23 million.
Client: JLR Global
Web Film
Social Media
Armin van Buuren
is a Dutch DJ, record producer and remixer from South Holland. Since 2001, he has hosted A State of Trance, a weekly radio show, which is broadcast to nearly 40 million listeners in 84 countries on over 100 FM radio stations. According to Djs And Festivals, "the radio show propelled him to stardom and helped cultivate an interest in trance music around the world."