JAGUAR F-PACE JAPAN – KEI NISHIKORI
By becoming one of the world's best tennis players, Kei Nishikori has the status of a super hero in Japan. Kei is always challenging the status quo, meaning himself. That makes him the perfect spokesperson and influencer for Jaguar. I was the responsible Global Creative Director and worked with creatives at Spark44 Tokyo. I have written the script and was responsible for the production and all assets. Additionally, Spark44 Tokyo created a Social Media campaign (twitter/Facebook/Instagram) to support the project and drive audience to the dealers.
Client: JLR Japan