LAND ROVER CHINA – DISCOVERY OWNERS
The launch idea for the new Land Rover Discovery in China: Activate existing Discovery owners (from Discovery series 1 to series 4) and make them the biggest fans of the new Land Rover Discovery. I've worked with 2 Creative Directors and their teams as well as with Social Media specialists and CRM specialist to launch this campaign with a heavy CRM push. We've activated over 100 existing Discovery owners, we let them tell their stories (webfilms) and we invited them to the big launch event.
Client: JLR China
