JAGUAR BRAND EUROPE – #MOURINHOCHALLENGE
A European Social Activation campaign for the Jaguar Brand and Jaguar F-Type with the ‘Special One’, Jose Mourinho. The task was to drive audience to the Jaguar Website / Circle. As Creative Director and Copywriter I created this campaign shortly before the FIFA World Cup. The challenge was to keep the audience activated for several weeks. So, we created a Social Media campaign (Facebook ads, YouTube In-Stream ads, Facebook App) where registered fans could bet against Mourinho.
Client: JLR Europe
WEB FILMS
Social Media
Capion needed?
