RANGE ROVER EVOQUE CHINA – SUPERMODEL
How to rise interest for the Range Rover Evoque, a car well known by its fans? Yes, you could try it with a special edition, but that won’t be enough.
Therefore we came up with the idea to work with a well-known influencer, the first Chinese Victoria’s Secret model. We've started the campaign in Social Media, on WeChat, asking the audience, what dress will our Supermodel wear for the shoot and the launch event. We gave the audience some options and revealed in a web film what kind of dress our supermodel really prefers.
Client: JLR China
Web Film
