LAND ROVER DISCOVERY SPORT BRAZIL – #MYLAND
The first Land Rovers produced in Brazil went on a journey to explore the country and meet its people. This journey, which was documented by Sony TV for Brazilian TV, includes 4 films of 30 minutes each. I was the responsible Global Creative Director and worked with creatives at Spark44 Sao Paulo to script the stories and make this big project happen. Additionally, we created a Social media campaign (snapchat/twitter/Facebook/Instagram) and TV ads to support the project and drive audience to the dealers.
Client: JLR Brazil