JAGUAR F-PACE CHINA – THE WIRE
How to rise interest for the Jaguar F-Pace, a car that was already launched in China. We came up with the idea to drive from the roof of one house to another roof – on 2 wires. This spectacular stunt idea was created by my teams at Spark44 Shanghai. We came up with a story, which showcased the F-Pace being chased through Shanghai to the final event location (live streamed). From that moment on the entire action happened live. In order to realise this huge project, we worked with event specialist from Imagination as well as stunt specialist. My role as ECD at Spark44 Shanghai, was to lead the creative part, which means scripting the film, leading the production, co-operate with the event agency and creating a social media buzz around it.
Client: JLR China
